With so many formulas on the market—gels, creams, serums, it can be overwhelming to know what your skin actually needs.

Each type serves a different purpose and offers a distinct texture, so choosing the right one depends heavily on your skin type and concerns. Here's a clear breakdown to help you navigate the options!

1. Gel Moisturizers — Lightweight, Water-Based Hydration

Gel formulas are typically water-based, giving them a cool, refreshing feel and a quick-absorbing finish. They're ideal for acne-prone, oily, or sensitive skin types since they hydrate without heaviness or residue. If you prefer a barely-there texture that still delivers moisture, gels are the way to go.

2. Cream Moisturizers — Rich, Occlusive, and Barrier-Protecting

Creams are thicker and more emollient, formulated to seal in hydration and reinforce the skin's barrier. They work exceptionally well for dry or combination skin, especially when you need long-lasting nourishment. Their strength is moisture retention, making them great for nighttime routines or colder seasons.

3. Serums — Targeted Treatment

Serums focus on addressing specific concerns such as dullness, fine lines, uneven texture, or dehydration. They're lightweight but highly concentrated, allowing them to absorb deeper than a standard moisturizer. Serums can add radiance, hydration, and treatment benefits—though they're usually paired with a cream or gel on top to lock everything in.

Gel moisturizers hydrate lightly and feel refreshing, creams nourish and protect the barrier, and serums provide targeted treatment with deeper absorption. Many people use more than one—layering a serum under a moisturizer or switching textures depending on the season. Understanding what each one does lets you build a routine tailored to your skin's needs.