Why People Now Pay to Sleep
Nolan O'Connor
| 07-11-2025

· Lifestyle Team
You’re taking time off, yet rather than exploring places or tasting local dishes, you’re up to something odd - crashing. Hard. You’ve booked a spot at a getaway where the focus isn’t diving or pampering - it’s downtime, scheduled snoozes, also picking up tricks to truly rest right.
Sounds odd? Meet sleep tourism - growing fast, simply because.
What Exactly Is Sleep Tourism?
Sleep-focused trips - sometimes called rest escapes - are becoming popular for travelers wanting better shut-eye. It’s more than just dozing off after being tired though. Places offering these breaks mix professional advice with calming spaces that make sleeping easier. Guests might try deep-breathing drills or unwind with body rubs while soaking in soft lighting setups. Some spots even hand out special lists so you can pick your ideal pillow type.
Folks head to sleep getaways instead of chasing workouts or juice cleanses - these spots just tackle how we chill. Imagine pitch-black rooms, no beeping alarms, total quiet from gadgets, maybe even spaces built like bunkers against noise.
Why Do We Need Sleep Retreats Now?
Why do we need sleep retreats now? Let’s be honest — modern sleep is broken.
Between constant screen time, late-night scrolling, work emails that never stop, and overstimulation from blue light, our bodies are losing touch with natural rest cycles. According to the Sleep Foundation, more than one-third of U.S. adults get less than seven hours of sleep per night on average. Chronic sleep deprivation is linked to poor memory, weakened immunity, anxiety, and long-term risks like heart disease.
One big culprit? Technology. Sleep-medicine specialists note that using electronic devices too close to bedtime delays melatonin onset and shifts our internal clock, making us feel tired yet wired when we try to sleep.
That’s why many people turn to sleep retreats: structured environments to reset habits, unplug from the pinging phones and constant productivity demands, and reconnect with restorative rest.
3 Sleep Retreats Designed to Help You Unplug and Recharge
Let's look at some actual places around the world that are leading this calming trend.
1. Arctic TreeHouse Hotel, Finland
Nestled deep in the Finnish Lapland forest, this hotel is built for silence, solitude, and slumber. Guests stay in glass-walled cabins with panoramic views of snowy forests or the Northern Lights. Each suite features blackout blinds, soundproof walls, and special bedding designed to regulate body temperature in cold weather.
• Price: Around $490 per night
• How to get there: Fly to Rovaniemi Airport, then a 10-minute drive
• Best time to visit: November to March (for Northern Lights)
• Bonus: No TVs or digital noise in rooms; guests are encouraged to leave devices in a "sleep box" overnight.
2. Six Senses Douro Valley, Portugal
This retreat focuses on personalized sleep improvement. Upon arrival, guests receive a full sleep consultation, including breathing analysis and sleep-tracking wearables. Over the course of the stay, experts adjust diet, light exposure, and even room scents to improve sleep quality.
• Price: Packages from $1,500 for 3 nights
• Transportation: Fly into Porto, then 1.5-hour drive
• Extras: Optional add-ons include cranial massages and forest bathing sessions.
3. Carillon Miami Wellness Resort, Florida, USA
This urban retreat uses a more high-tech approach. Their sleep enhancement program includes touchless therapies like vibro-acoustic beds, infrared saunas, and salt float tanks. They also work with sleep therapists to help guests take those practices back home.
• Price: Sleep packages from $2,100 for 4 nights
• Ideal for: Burned-out professionals looking for results-driven methods
• Tips: Avoid weekends for lower prices and quieter surroundings
Sleep Retreats Aren't Just Luxury—they're Therapy
It might seem indulgent to pay to sleep—but for many, it's a last resort after trying medications, white noise machines, and countless herbal teas. What these retreats offer is not just rest, but retraining.
Recent research suggests that even short-term interventions targeting sleep habits can have lasting effects—particularly when they include elements of reduced screen time or “digital detox.” For example, a 2025 study published in the Journal of Adolescent and Youth Psychological Studies found that a 10-week digital detox program significantly improved participants’ sleep hygiene and reduced daily screen time, with these behavioral changes maintained at a five-month follow-up.
What’s your take on this? How long’s it been since you slept through the whole night - no blurry eyes when you rise, no grabbing your phone in the middle of darkness?
Perhaps you won’t jet off to Finland, yet how about trying a small rest getaway right where you are - just one evening weekly ditching devices, lowering the lights, while playing gentle tunes?
Better sleep? That’s no indulgence. It’s essential. Sometimes, the top getaway isn’t far away - it’s simply peace at last.